The Lego Company History

There’s something about the vision of any Lego box that brings you right back on your childhood. For several, the small blocks were a vital part of their very own early years and helped shape their visuallization and creativity. Now, Lego’s development processes are really advanced as well as the company can be working hard to stay ahead of the curve on sustainability.

When Ole Kirk Christiansen started his first manufacturing in Billund, Denmark, in 1932 having been determined to help make the best engineering toys out there. He started by using cellulose acetate to develop the small bricks, but afterward switched to acrylonitrile butadiene styrene (ABS plastic), which is still applied today.

An important ingredient for the success of this Lego program was the reality that many piece fit with all the others – the bricks could possibly be combined in 915, ciento tres, 765 different ways, according to a 1992 Seglar catalogue. The company also a new new development process and started applying injection moulding, which allowed it to produce a large number of new products every year.

By the nineties, however , the corporation was taking a loss, partly due to the shift apart via traditional gadget design and into creating licensed intellectual residence. It began producing establishes based on popular movies and video games, just like Star Battles and Winnie the Pooh. But many of these sets had been expensive and turned off fans.

In recent years, the company includes jettisoned noncore businesses and increased purchase in its central brick toy organization. It has also made a push in to in-house brands like Ninjago and Union Knights and partnered with big marketing companies to make movies and TV shows based upon these topics.

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